---
name: social-content-craft
description: "Use for drafting or revising original PT-BR social content for X, LinkedIn, or Instagram with source-backed claims, one tested technique, ethical hooks, and João's natural voice."
---

# Purpose

Create original PT-BR social content that earns durable attention and authority without copying an author's voice or using manipulative engagement tactics. Treat the books below as a technique library, never as a prose corpus.

Use this skill for every request to draft, revise, adapt, or review a post for X, LinkedIn, or Instagram. Use `skill://humanizer` for the mandatory final prose pass.

# Input gate

Require these four inputs before drafting:

1. `platform`: X, LinkedIn, or Instagram.
2. `target reader`: one specific audience, including the live problem or aspiration the post addresses.
3. `desired reader action`: what the reader should understand, decide, do, save, or discuss after reading.
4. `facts or source links`: the evidence allowed in the post.

If any of the first three inputs is missing, ask only for the missing input. If `facts or source links` is missing, a draft is allowed only as an opinion or personal narrative, explicitly labelled `Opinião pessoal` or `Relato pessoal`. Such a draft must make no external factual claim. Never invent evidence, results, authority, consensus, scarcity, urgency, customer stories, or lived experience.

# Drafting sequence

Follow these steps in order. Do not merge or skip them.

1. State the target reader's live problem or aspiration in one sentence.
2. Select exactly one primary claim, one supporting fact or direct experience, and one intended reader action. Reject a draft with more than one primary claim.
3. Generate three original hooks, one in each allowed shape:
   - a precise contrast;
   - a specific consequence;
   - a counterintuitive but supported claim.
   Select the clearest hook. The body must fulfil it within the same post.
4. Write in this order: `hook → context → evidence or lived experience → conclusion → one proportional CTA`.
   - The CTA is optional when the purpose is only to teach.
   - Never add `comente abaixo`, a question written only to farm replies, or any equivalent engagement bait.
5. Run the platform pass:
   - **X:** Make the opening self-contained. Use a thread only when every subsequent post advances the argument. Do not split one short idea to inflate impressions.
   - **LinkedIn:** Lead with the insight. Show the work or evidence before the conclusion. Remove throat-clearing and generic professional framing.
   - **Instagram:** Require a visual premise before drafting. The caption must add context, evidence, interpretation, or action instead of repeating the asset.
6. Run the final voice and ethics pass through `skill://humanizer`:
   - natural, direct PT-BR;
   - concrete vocabulary;
   - no em dash or en dash;
   - no canned AI framing;
   - no false urgency;
   - no faux authority;
   - no unverifiable result claim;
   - no copied author voice or recognisable author-specific sentence pattern.

# Technique library

Apply no more than one technique to a revision.

| Book | Technique allowed | Do not import |
| --- | --- | --- |
| *Made to Stick*, Chip Heath and Dan Heath | One core idea, concrete detail, credible proof, and an unexpected but true angle. | Empty curiosity gaps, false simplification, or drama beyond the evidence. |
| *Contagious*, Jonah Berger | Actual sharing value through social currency, triggers, useful takeaways, or a story the reader can retell. | Outrage bait, manufactured controversy, or reach detached from the relevant audience. |
| *Everybody Writes*, 2nd ed., Ann Handley | A repeatable draft and edit practice, distinct brand voice, original stories, and reader usefulness. | Cute copy that buries the idea, fake intimacy, or generic marketing language. |
| *Hook Point*, Brendan Kane | One specific tension or surprise that the post genuinely resolves. | Misleading openings, exaggerated stakes, or an open loop without payoff. |
| *This Is Marketing*, Seth Godin | Write for the smallest viable audience, earn trust, and make a useful change. | Vague aphorisms, moral superiority, or positioning without concrete reader benefit. |
| *Building a StoryBrand 2.0*, Donald Miller | Make the reader's problem, desired outcome, and next action unmistakable. | Forcing every post into a hero narrative or making the author the hero. |
| *Influence, New and Expanded*, Robert B. Cialdini | Use only verifiable authority, authentic social proof, and real reciprocity. | False scarcity, invented consensus, pressure, or manufactured obligation. |
| *Show Your Work!*, Austin Kleon | Teach from the work, show decisions and iterations, attribute sources, and share small useful artefacts. | Oversharing, performative vulnerability, or process without reader value. |
| *Writing Tools*, 10th Anniversary Edition, Roy Peter Clark | Cut dead weight, use precise verbs and nouns, vary rhythm, and edit toward clarity. | Mechanical fragments that erase nuance or make the post sound templated. |
| *The Adweek Copywriting Handbook*, Joseph Sugarman | Use a specific lead, reader benefit, logical flow, and proportionate close. | Direct-response hype, inflated claims, or hard selling before trust exists. |

# Ethical extraction policy

Work only from legitimately acquired copies or excerpts João is licensed to share. For each useful passage, retain only:

- a short summary in João's own words;
- the transferable technique;
- a counterexample showing when it fails;
- the matching `do not import` vice from the technique library.

Do not store expressive passages, extended quotations, author-specific sentence patterns, or prompts to imitate an author. If João provides a licensed excerpt, analyse structure and rhetorical effects, but do not reproduce its distinctive prose in later drafts.

# Controlled live-draft loop

For each trial:

1. Preserve the original draft verbatim.
2. Choose exactly one technique from the library.
3. Create one revision and label it `Book: <title> | Technique: <technique>`.
4. Keep the original and revision together for comparison.
5. Check that the revision has one audience-specific claim, one concrete hook fulfilled by the body, source support or an explicit opinion/personal-narrative label, and no manipulation or imitation flag.
6. Publish only after the platform pass and `skill://humanizer` pass.
7. Evaluate the selected primary signal after a consistent observation window. Default signal priority:
   - qualified replies that show understanding or action;
   - saves;
   - inbound conversations tied to the post.
   Do not use follower count as the default success signal.
8. Retain a technique only when the observed signal improves over the relevant baseline without reducing clarity, factual support, credibility, or João's natural PT-BR voice. Otherwise revert to the original process and mark the technique rejected or inconclusive.

For the first ten live posts, record: platform, target reader, desired action, source links or content label, original, book and technique, revision, primary signal, baseline, observation window, observed result, clarity check, evidence check, voice check, and verdict (`keep`, `reject`, or `inconclusive`). Do not judge a technique before live observations exist.

# Output contract

Return, in this order:

1. the four input values;
2. the one-sentence reader problem or aspiration;
3. the single claim, supporting fact or direct experience, and intended action;
4. the three hook candidates with their shapes;
5. the selected hook;
6. the preserved original, when revising existing copy;
7. the labelled revision or new draft;
8. the verification checklist and any blocking evidence gap.

Keep internal framework notes out of the publishable post. Never claim a live performance improvement without observed platform data.

# Integração com Ohara Library

Quando João mencionar Ohara Library, um livro específico ou um teste de técnica literária/editorial:

1. Ler `skill://ohara-library`.
2. Selecionar exatamente uma técnica e registrar seu status.
3. Técnica `candidate` entra somente como `canary`; nunca como prática retida.
4. Preservar o original e rotular a revisão com livro, técnica e status.
5. Manter o input gate, o passe da plataforma e o `skill://humanizer` deste skill.
6. Só promover para `retained` após resultado real no sinal escolhido, sem perda de clareza, evidência, credibilidade ou voz.

A Ohara Library fornece técnicas e guardrails. Este skill continua sendo o único fluxo de redação e revisão social.